There are two main factors that must be considered in the process of SEO, namely:
• Internal factor (associated with the writing website content and HTML)
• External factor (associated with the link Popularity)
In determining the ranking, search engines are considering website content as a reference to determine the level of relevance. Web page design that the full image, only consists of pictures and flash and do not include the text, it is very difficult read by search engines. Although Google currently has started to apply the technology to AI (Artificial Intelegence), still can not read the meaning of a picture. So content from the pure form of text required to use your website easily dilisting. In preparing the content of text, to earn a keyword or keywords that you expect used on the words in the text. Assuming it is the keyword The main topic. And if you have little knowledge about HTML, place the keyword
on the tag and the ALT attributes in the tag.
The use of the keyword referred to here is the use in a reasonable limit to the notes still sentence good to read. How to determine the appropriate keywords for your website? How can we know a keyword that many people sought?
If you optimize the website for a keyword could be fatal. Though your website is in the top position on the first page, but not useful as the keyword that you optimize never sought people. One way to overcome this problem by using a tool such as that provided WordTracker.com. WordTracker have a database of popular keyword-keyword based on data from several major search engines. You can type in the topic of content of your website, and in some time WordTracker can give keyword-keyword-related topic. For example, the author enter the word "property" and WordTracker can provide an alternative keyword like this:
- property
- free property listing
- property for sale
- property business guide
etc.Services from WordTracker this is not provided free, but you can Trial utilize it. The other factor that you need to note is not broken until there is a link or javascript error on your website. These factors will also be a consideration for search engines determine the ranking.
2. External factors
As the authors explain, the factors associated with more internal matters that there is a website. Internal factors are very easily manipulated, so that the search engine is not possible to use 100% as a reference to the results search quality. Manipulations are spamming, such as writing content using keywords that repeated re-overfishing, the writing of text color with the background color so that visitors can not read it. This objective is not to deceive others crawler. To overcome these problems, search engines use as a reference for the external factors the relevance of the website content and keyword. The factors that are linked Popularity, the number of links from other website that leads to your website. We take the example http://propertylinked.com Because the content is interesting and useful, so many owners another website that leads link to ropertylinked.com , we consider it the number 100 links. Because the 100 is coming from outside the domain propertylinked.com, then the value of the link is calculated by the search engines. The more links from outside, Popularity means that the value of the link is greater. According to the opinion search engine, the more many a website in-links, the better the content, which also owned. Link Popularity is common reference used by search engines. Google currently reach more than 70% of internet users worldwide. By Google, this technology they call PageRank. You can see the value of a PageRank website by installing the Google Toolbar in: http://toolbar.google.com . PageRank shown by the green bar with a value between 0 - 10. The higher the value of a site's PageRank, the better the its position in Google.
However, the calculation link Popularity is not merely see only quantity, but quality the link is also very calculated. For example, if your website in the link-by Yahoo, the value of the link Popularity will be greater than in the link-by 100 personal website. And once again, Google considers a link from a website with a value of 8 PageRank far better than 5 website, which only has a PageRank 1.The question is, how to collect the link to your website?
Naturally, the link will be obtained if the website you have something useful for visitors. If we want to install a link to another website, of course we want to show an information site for our visitors. Not only may install a link to fraudulent, or without purpose. For example, if you have an online services suck as for sales property online, you should not only display information about price and the ability of products only. Make a special page that contains tips and tricks to treat property. Of course, as this information will be useful for your visitors.
How do barter with the second link (the link exchange) manually.
You can contact the webmaster of the sites that have information related to the website You. To offer their cooperation through barter links, and explain what benefits that they can be. If you find a confused partner, you can using Google to track a link that leads to the competitors website. How to type link: followed by the domain name search.
