Below are several tips for making your RSS feed more effective and useful result for website traffic.

1. Olways use interesting Titles

Make sure your title is interesting, RSS feed item is judged by its title and try to put the most important information early in the title, since some newsreaders truncate title beyond a certian length.

Also, keep in mind that some newsreaders are set to only show feed item titles. Don’t assume that any feed item descriptions will be shown.

2. Don’t include all your content

Make your feed item descriptions brief, and include descriptive keywords. Remember some newsreaders are set to truncate long descriptions, and some newsreaders won’t show descriptions at all. Keep your most important information at the start of your description. Some publishers put full content text directly in the feed item. The problem with including full text in a feed is that a reader has no incentive to click through to the publisher’s website. Instead, write your feed item descriptions as ‘teasers’ that make a reader want to click over to the website to read more.

3. Include keywords

The readers will discover your feed through search engines, you will want to include as many descriptive keywords in your feed item titles and descriptions. That does NOT mean you should just add a string of keywords. Rather, incorporate keywords naturally into your titles and descriptions.

4. Keep your content fresh

How often you refresh your content is up to the publisher. Updating your feed regularly is a good way to keep reader interest. Feeds (like websites) that are not updated for months on end tend to lose repeat visitors. 

5. Make sure your RSS feed is compliant

Content is king. Use these tips to keep your RSS feeds well-read and your website well-trafficed!. The best-written feed in the world won’t be read if the feed code is bad, there for, make sure your feed is readable.